Companies of all sizes and budgets use brochures as an essential marketing tool. They lend authenticity to a business by presenting & explaining its products or services, company line & other specific selling points in a powerful way. Since, they portray a key role as an advertising tool it is essential that they are designed professionally and printed in high quality. Read on to know about some very helpful suggestions both on brochure development and brochure printing.
The main purpose of a brochure is to provide information. However, it also needs to be visually attractive, so that prospective customers are tempted to read through it. There should be a perfect blend of text and graphics, and the colours should be used harmoniously. The basic components of design such as borders, fonts, and pictures should work well together to bring the desired effect. The brochure should not have a clumsy feel, instead it should be neat and stylish, and at the same time simple and coherent.
The brochure printing related considerations should also be paid heed to at the time of designing. It is always advisable to take a sample print to see what the end result will look like before sending the design for printing on a mass scale.
You should also keep in consideration your brochure printing budget while developing the design. Gray scale printing costs lesser than color, hence if you are on a shoe-string budget you may wish to go for the former. If you are not pulled back by budget and are looking for colorful brochures, then thicker and glossier papers should be used, as they enhance the beauty of colour prints. Even if you are creating a concise brochure with both sides printed, then make sure that the paper quality is good and its thickness is sufficient for clean printing on both sides.
Asking for discounts from the printing company is always a good tactic if the brochures are to be printed in large volumes. Quality, however, must always be of central concern because a compromise on that front might be disastrous for the company's image.
The main purpose of a brochure is to provide information. However, it also needs to be visually attractive, so that prospective customers are tempted to read through it. There should be a perfect blend of text and graphics, and the colours should be used harmoniously. The basic components of design such as borders, fonts, and pictures should work well together to bring the desired effect. The brochure should not have a clumsy feel, instead it should be neat and stylish, and at the same time simple and coherent.
The brochure printing related considerations should also be paid heed to at the time of designing. It is always advisable to take a sample print to see what the end result will look like before sending the design for printing on a mass scale.
You should also keep in consideration your brochure printing budget while developing the design. Gray scale printing costs lesser than color, hence if you are on a shoe-string budget you may wish to go for the former. If you are not pulled back by budget and are looking for colorful brochures, then thicker and glossier papers should be used, as they enhance the beauty of colour prints. Even if you are creating a concise brochure with both sides printed, then make sure that the paper quality is good and its thickness is sufficient for clean printing on both sides.
Asking for discounts from the printing company is always a good tactic if the brochures are to be printed in large volumes. Quality, however, must always be of central concern because a compromise on that front might be disastrous for the company's image.
